LINKEDIN & COLD EMAIL
So this came as a video concept by someone in my Facebook group, that you should all be a part of
I thought it would be a good topic to cover because a lot of people don’t really get the vibe of LinkedIn sometimes, and lots of people are super confused about how cold email works. The two are sort of peas in a pod, but there are many nuances, when it comes to the recruiting world and I want to discuss those briefly.
– LinkedIn is NOT a social network, it’s a BUSINESS network. Everyone there is looking for something beyond the internet connection, they’re looking for clients, to make hires, to make connections, synergies on business ideas etc etc. They aren’t there looking for memes. It’s a great place to hang out and be around professionals that are going after their goals and looking to link with others doing the same.
– Linkedin is INCREDIBLY powerful. You have literally the largest forum of business people from all over the globe in one place, just sitting there, for you to find, interact with, connect with, and possibly do big things with. You need to ADD CONNECTIONS. If you’re one of those people that says “I only connect with people I know in real life”, STOP, STOP STOP, you’re doing it wrong. The way you meet people in real life, is now online. Get it through your head. You need connections, add people, liberally, you should have thousands of connections. The other part about this is that you never know who can connect you to who, so don’t discriminate when connecting
– LinkedIn gives us so much information it isn’t even funny. Like am I really paying this little for this much data? Company size, who the decision makers are, what the company is hiring for, who’s who, of anything! This is a treasure trove for someone in recruiting, and you HAVE to take advantage, if you aren’t you’re completely loosing out. Get with the program and be all over people’s info on LinkedIn, they put it out there for a reason.
– Linkedin is an easy way to break the ice. Connecting with a CEO isn’t so hard when it’s a click of a button. I’m not saying you’ll be chumming it up on the golf course the next day, but listen…you need to understand that LinkedIn exists for these sorts of interactions. If you see someone in person in a suit, leaving their office you might not run up and give them an elevator pitch, but you sure can nudge them on LinkedIn and give them a quick message. Try it it’s fun, and takes you places.
– So the first deal about cold email is that you need an email address, so you have to be using chrome extensions like Swordfish or Contactout or buy something like ZoomInfo, even though it’s pricey, it’ll generate endless emails for you.
– The next thing to consider about cold emailing someone, candidates or clients is that it’s very DIRECT, it’s more intimate than LinkedIn. You’re basically dropping yourself right into their inbox, amongst personal emails from family, friends etc etc, depending on which email you have for them, but bottom line is, it’s more of a direct connection than the LinkedIn message. Know that.
– Email is also setup in a fashion that it allows for MORE to be said. Let me explain. Emails have a body of space that just lets you fill in, however you’d like. You can add numbers, details, facts, figures, paragraphs of pitching etc etc. Email is a much better medium to convey a lot of information vs. LinkedIn where you’re just nudging someone with a quick message that usually converts over into an email conversation later.
– Email, by nature, creates more of an obligation for the recipient to respond. You can argue this all day, but in my experience, emails have proven over and over, just by nature of the medium, people are more apt to respond to emails than they would be a cold LinkedIn message or connection. If you’re in their inbox, it means something, they’ll most likely respond.
AT THE END OF THE DAY. – You should be using both of these tactics/techniques. They’re both incredibly powerful tools and if you don’t have someone’s email, just connect on LinkedIn and move the conversation to email later. If you have a wealth of emails, blast out emails and even better yet, connect on LinkedIn afterwards to put “a face to the email”. These are both truly powerful and on an even playing field that should serve you well.