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WordPress Permalink Settings Walkthrough – What Are Permalinks? | WP Learning Lab

When webmasters first move to WordPress permalinks are one of those confusing things that don’t make sense right away. I think it’s because of the name. WordPress Permalinks are just how the URL structure for your website is defined. I’m sure if the WordPress developers named it URL Structure instead of Permalinks there would be much less confusion.

Sorry about the rant. Moving On 🙂 Permalinks are important for SEO, so it’s not a setting you want to take lightly. Let’s get started and do it right because permalinks are a pain to change after you’ve already create a lot of content (find out why at the bottom of this article).

To get to the WordPress Permalink Settings page please log into your WordPress admin panel and then hover over the Settings menu option. In the flyout dropdown menu that appears please click on Permalinks.

On the next page you see the Permalink Settings. By default, WordPress chooses the Default setting for your site’s Permalinks and it is the worst option for SEO.

To maximize the SEO power of every URL on your website you want to make sure that the URL contains the keyword(s) you are trying to rank for. Keeping that in mind the only two permalink options that are useful are “Day and name” and “Post name”. They both put the post title into the WordPress permalinks structure. The post title should also contain the keyword(s) you’re trying to rank for.

The “Day and name” option also includes the day, month and year the article was published. This is great for a news website where dates are important. If you have just a content website then I recommend you stick with the “Post name” option which puts nothing in the URL besides your domain name and the post name.

You can also create WordPress custom permalinks, but unless you know what you’re doing I recommend you don’t do that.

The permalinks can be edited a little bit when you are publishing your posts as well.

In the Optional section at the bottom of the page you can choose base content for the category and tag URLs. You can leave these fields blank and click on “Save Changes”.

If you already have a bunch of content and you are now changing your Permalinks make sure that you 301 redirect all of the old URLs to the new ones otherwise you’re going to lose a lot of SEO power and Google rankings.

Check out my other WordPress settings tutorials:

General Settings:

Writing Settings:

Reading Settings:

Discussion Settings:

Media Settings:

Permalink Settings:

I hope this information helps you! If you have any questions leave a comment below or ping me @WPLearningLab on Twitter.

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25 thoughts on “WordPress Permalink Settings Walkthrough – What Are Permalinks? | WP Learning Lab”

  1. Hi, I would like to have every page to be static with they're posted name, but some that are related to other pages I would like them to have a category…

    Example:

    www.example.com/support/ (static page)

    www.example.com/type/#100
    / /
    category post name

    Thank you 🙂

  2. Hi, could you advise what's the difference between choosing postname permalink setting and putting in your category base vs using custom structure /%category%/%postname%/? Thanks

  3. I am facing issue while changing permalink from default to postname. Error is:Remove write access from web.config file now!
    Please help to resolve this error

  4. hi, how to change the slug name of a post/taxonomy without affecting already saved items. please let me know if you know the solution.

  5. very informative, however I changed my settings in wordpress to show postname on permalinks but now the pages won't open unless I change settings back to the default settings. Any idea what I could be doing wrong?

  6. I am trying to figure out how to change the "www.example.com" sections of the url. Currently some of my links say my IP address instead of my domain name, and it is causing all kinds of issues. Can anyone tell me how to fix this problem?

  7. can you help me how to set url for single category as i want to add some selective keywords in new category url

    still using sample post

  8. Well let me ask this,
    I am currently using the RSS from WordPress. This RSS feed for WordPress is http://www.weinthelounge.com/?feed=podcast. I then installed the Pretty Link plugin which required me to change my Permalink. As a result of this my RSS feed for WordPress is now http://www.weinthelounge.com/feed/podcast So my question is will this affect the feed to iTunes? Now keep in mind that the feed is still coming from WordPress however it changed due to me changing the Permalink in WordPress. Will iTunes still be able to read the changed feed the same or will it not be able to read it the same. Are there additional step to get iTues to read the changed RSS Feed?

    On another note:

    Also what would be the process if I wanted to change the RSS feed from a WordPress RSS feed to a Libsyn an RSS feed?

  9. Hi, I have followed your tutorial. The problem is, my home page shows up as /home-page-3/ Do you know why there is the number 3 at the end? and how do I get rid of it? thanks!

  10. What if you just have static pages (mostly) and don't do too many posts? In my main url page that has the main title of the site but the name of the page is different, will that make a difference in my search results? How do I beat my competitors who are using a search term but it's organic not a paid result? Thank you for the video and appreciate the insight. Max

  11. [VIDEO] WordPress Permalink Settings Walkthrough – What Are Permalinks? https://youtu.be/-PeHx3kVXvk #WordPress #tutorial

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